★★★★★
“Wash day is so much easier.”
“I can actually do my whole curl routine without water and product dripping all over my clothes. It stays around my shoulders while I style, which is such a simple idea but makes such a difference.”
— Emma P
Worn on your shoulders. Made for curls.
Your curl routine. Without the mess.
The luxury microfiber towel designed to stay securely around your shoulders while you style your curls — catching excess water and product until you're ready to take it off.
- GripLock™ Technology
- Ultra-absorbent microfiber
- Stays secure
- Made for curl routines
The problem
Curls can be messy. Your routine doesn't have to be.
Wash day. Leave-in. Curl cream. Gel. Scrunching. Styling.
Beautiful curls often start with soaking-wet hair — which means water and product running down your neck, soaking your clothes and ending up everywhere except your curls.
IMMY changes that. Secure it around your shoulders before you begin and let the microfiber catch the drips, water and excess product while you concentrate on your hair.
No slipping. No readjusting. No wet clothes.
How it works
The full routine- 01
Wrap
Secure your IMMY comfortably around your shoulders after washing your hair.
- 02
Apply
Add your leave-in, curl cream, gel and favourite styling products while IMMY catches excess water and product.
- 03
Style
Section, brush, rake, define and scrunch your curls while your towel stays securely in place.
- 04
Blot
When you're finished styling, use the soft microfiber to gently blot or scrunch away excess moisture.
- 05
Remove
Take off your IMMY when you're ready.
Less mess. More curls.
Made for wet curls.
GripLock™ Technology
A discreet fastening system designed to keep your towel securely and comfortably around your shoulders throughout your routine.
Ultra-absorbent microfiber
Soft microfiber catches excess water and product without the bulk of a traditional bath towel.
Hands-free comfort
No holding your towel together. No constantly pulling it back over your shoulders. Your hands stay free to concentrate on your curls.
Blot, don't rub
Once your products are applied, use your IMMY to gently blot or scrunch excess moisture from your curls.
Without IMMY
- Dripping wet shoulders
- Damp clothes
- Product on clothing
- Towel constantly slipping
- Stopping to readjust it
With IMMY
- Secure around your shoulders
- Catches water
- Catches excess product
- Hands remain free
- Blot curls when finished
- Remove when you're ready
Our story
Designed by someone who understands hair.
IMMY wasn't created in a boardroom. It was created from nearly 20 years of experience behind the salon chair.
Curl routines, upgraded.
★★★★★
“Where has this been all my life?”
“I love that I can apply my products and scrunch my curls without constantly pulling a towel back onto my shoulders. It stays put and catches all the mess.”
— Megan T
★★★★★
“A curly hair essential.”
“The microfiber feels lovely and the fastening is brilliant. I use it from the moment I get out of the shower until I've finished styling. My wash-day routine feels so much cleaner and easier.”
— Stephanie W